Figma Plans High-Profile Entry on NYSE
July 21 (Reuters) — Collaborative design platform Figma is poised to enter the public market with a projected valuation of up to $16.4 billion. The company plans to raise $1.03 billion by offering 37 million shares at a price range of $25 to $28 per share. Trading will take place on the New York Stock Exchange (NYSE) under the ticker symbol FIG.
From Adobe Block to Market Spotlight
The IPO comes on the heels of a failed $20 billion acquisition by Adobe, a deal blocked by UK and EU regulators in 2024. While the breakdown disappointed some, it left Figma with a renewed opportunity to pursue independent growth — and to now reassert its market leadership through a public listing.
Global Footprint and Financial Strength
Figma is truly global, with 85% of its users located outside the United States. Its customers span over 150 countries, including major enterprises like SAP, Workday, and ServiceNow. For the twelve months ending March 31, 2025, Figma reported revenue of $821 million, showcasing 46% year-over-year growth, alongside a threefold jump in net income.
Cloud-Native and Viral by Design
Figma’s competitive edge lies in its cloud-first, collaborative platform that requires no downloads or installations. Designers, developers, and marketers can collaborate in real-time, making Figma a go-to tool for hybrid and remote teams.
“Figma’s viral product-led growth model is what sets it apart,” said tech investor Tomasz Tunguz.
The platform’s ease of use, community templates, and freemium pricing model continue to fuel user adoption across industries.
Bitcoin Investment Sparks Investor Buzz
In its SEC filings, Figma disclosed a $70 million investment in Bitwise’s Bitcoin ETF, with plans to allocate another $30 million in Q3. This move aligns Figma with the broader trend of tech companies integrating digital assets into their treasury strategies — a trend popularized by firms like Tesla and MicroStrategy.
IPO Managed by Wall Street’s Elite
Top underwriters involved in the IPO include:
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Morgan Stanley
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Goldman Sachs
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Allen & Company
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J.P. Morgan
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BofA Securities
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Wells Fargo Securities
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RBC Capital Markets
The IPO pricing is expected during the week of July 28, 2025.
Post-IPO Strategy and Long-Term Risks
Figma CEO Dylan Field has hinted at strategic acquisitions and deeper integrations with AI tools. However, the company also acknowledges challenges:
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AI design automation could reduce long-term reliance on traditional tools.
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Immigration restrictions may limit access to global design and engineering talent.
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Trade tensions, especially in Asia and Europe, could threaten expansion in key markets.
Looking Ahead: Can Figma Sustain Its Momentum?
With strong revenue, high retention rates, and a passionate user community, Figma enters the public market on solid footing. Still, the future depends on:
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Expanding into new verticals (e.g., game design, 3D prototyping)
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Leveraging AI for smart suggestions and design automation
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Deepening its enterprise partnerships and workflow integrations
